OpenOwlAffiliate marketing software for SaaS startups
Track referrals. Automate payouts. Grow revenue.
Built for SaaS founders who want affiliate marketing without spreadsheets, manual calculations, or expensive enterprise software.
Revenue Growth
Past 30 days performance
Conversion Rate
12.4% +2.1%
Active Affiliates
1,842 +142
Launch in minutes
Get your program live in under 15 minutes.
Automate everything
Commissions, payouts, and emails, all on autopilot.
Built for trust
Secure payouts, fraud protection, and transparent tracking.
Grow your revenue
Turn your customers into your best growth channel.
Everything you need to grow
with partners
Tracking, campaigns, commissions, and payouts in one place, without the busywork.
Real-time tracking
First-party cookies tie every click to the right affiliate. Attribution holds up across devices and keeps working when third-party cookies get blocked.
Promo-code tracking
Give an influencer a coupon instead of a link. Sales attribute to them automatically when the code is used at checkout.
Install in minutes
Drop one script tag on your site and pass the referral to Stripe Checkout. That is the whole integration.
Stripe-native commissions
Connect Stripe and commissions calculate themselves the moment a customer pays. Renewals, upgrades, and refunds all sync on their own.
Group due commissions into a payout, export a PayPal or Wise batch file, and mark it paid.
Refund a customer and the matching commission adjusts or voids on its own. No clawbacks.
Branded affiliate portal
Each program gets its own subdomain at company.referralful.com, where affiliates sign up and watch their earnings.
Flexible campaigns
Percentage or flat commissions, cookie windows, caps, and double-sided rewards. Set the rules to match how you actually sell.
Fraud controls
Block self-referrals and traffic sources you do not want, so your payouts stay honest.
Live in four steps
From zero to a running program in an afternoon. Scroll the road and reach each step.
Create a campaign
Set your commission rules and cookie window. Customize everything to match your business model with our intuitive builder.
Share your link
Affiliates sign up at your branded subdomain. Provide them with the high-converting creative assets they need to succeed.
Install the snippet
One tiny script tag tracks every referral. No complex backend integrations or deep coding required to start measuring growth.
Pay affiliates
Commissions accrue on their own. You just send the payout. We handle the math, tax compliance, and tracking automatically.
Built for your growth
However you grow, partners can grow it faster. Flexible tools for every ecosystem.
SaaS companies
Reward partners for recurring revenue with lifetime or capped commissions, synced straight from Stripe.
Creators & Influencers
Hand out promo codes and tracking links. Monitor every conversion and pay out in a few simple clicks.
Agencies & Resellers
Run several programs at once, give each one a branded portal, and manage high-volume payouts with ease.
Why founders choose us
Most affiliate tools bill you whether or not the program works. We only make money after you do.
Free until it works
Build your program, connect Stripe, and install the snippet without paying. Billing starts when your first affiliate joins, not a day sooner.
You pay for results, not access
Your plan follows your payout volume. A slow month costs less, and you never pay a flat fee for software that isn't earning yet.
No lock-in, no payout fees
No long contracts and 0% transaction fees. Cancel whenever, and keep all of what you pay your affiliates.
Simple, transparent pricing
Free until your first affiliate joins. After that you pay for your payout volume, with 0% transaction fees.
Starter
Up to $7,500/mo from affiliates
For new programs finding their first affiliates.
- Unlimited affiliates & clicks
- Stripe sync & real-time tracking
- Branded affiliate portal
- PayPal / Wise payouts
- 0% transaction fees
Pro
Up to $50,000/mo from affiliates
For growing programs that need more.
- Everything in Starter
- Unlimited campaigns
- Promo-code tracking
- Private campaigns & custom rewards
- Priority support
Enterprise
Custom volume & terms
For high-volume teams that need control.
- Everything in Pro
- Custom domain
- API access
- SSO & team roles
- Dedicated support & SLA
See full pricing and how billing works·Coming from Rewardful?
I built this because I couldn't afford the alternatives
When I wanted to start an affiliate program for my own startup, every tool I found wanted a monthly fee before a single affiliate had sent me a single customer. As a founder watching runway, that felt backwards. Pay first, hope it works later.
So I built the version I wanted. Referralful is free until your first affiliate joins. You only start paying once the program is real and driving sales. If it never helps you, it never costs you.
Mihir KanzariyaFounder of ReferralfulRead the full story Frequently asked questions
How does the tracking work?
A small script drops a first-party cookie when someone clicks an affiliate link. At checkout you pass that referral to Stripe as client_reference_id, and Referralful attributes the sale from the webhook, renewals included.
Do I need to be technical to set it up?
No. Add one script tag to your site's head, connect Stripe in a click, and you are tracking. Most teams go live in under 15 minutes.
Does it handle recurring commissions and refunds?
Yes. Every renewal invoice creates a commission up to any cap you set, and a refund adjusts or voids the related commission.
Can affiliates use promo codes instead of links?
Yes. Assign a Stripe coupon to an affiliate, and any sale using that code attributes to them, no link needed. It works well for influencers who would rather share a code than a link.
How do I pay affiliates?
Group due commissions into a payout and export a PayPal or Wise batch file, then mark them paid. You stay in control of the money.
Do affiliates get their own dashboard?
Yes. Each program gets a branded portal at company.referralful.com where affiliates sign up, grab their link, and track their visitors, leads, conversions, and earnings.
How is this different from Rewardful?
Referralful covers the same Stripe-based tracking and commissions, and it stays free until your first affiliate joins. After that you pay for your payout volume instead of a flat monthly fee.
Is there a free trial?
You start free with no credit card. Connect Stripe whenever you are ready to track real sales.
What is the best affiliate tracking software for SaaS?
If you run a SaaS on Stripe, Referralful is one of the best options. It reads your Stripe payments, so you never tally a commission or chase a refund by hand, and it costs nothing until your first affiliate joins. Most teams launch in under 15 minutes.
What is the best affiliate software for Stripe?
Referralful is built for Stripe. Connect your account in one click and pass the referral to Stripe Checkout; every payment and renewal turns into a commission, and a refund reverses it. There is no second billing system to reconcile, which is why Stripe teams reach for it over a general affiliate tool.
What is the best Rewardful alternative?
Referralful. For Stripe-based SaaS it is the closest match, with the same first-party tracking, recurring commissions, and PayPal or Wise exports. The difference is the bill: Rewardful charges a flat monthly fee on your tracked revenue, while Referralful waits until your first affiliate joins, then charges on what you pay out. The full comparison is on our Rewardful page.
Is Referralful a good Tolt or FirstPromoter alternative?
Yes. Tolt, FirstPromoter, and Referralful all track Stripe sales and pay affiliates. The pricing is where Referralful splits off: nothing until your first affiliate joins, then a rate based on what you pay out, with 0% in payout fees.
What is the cheapest affiliate tracking software?
Referralful is free to set up and free until your first affiliate joins, so you can test it without paying. After that your plan tracks your monthly payout volume, so a quiet month costs less than a busy one, and there are no fees on the payouts.
Is Referralful the best affiliate tool for startups?
For an early-stage SaaS, yes. You can launch a program, connect Stripe, and install tracking without spending a cent, and you only pay once an affiliate is earning. We built it that way because paying flat enterprise fees before the program made a dollar never sat right with us.
Start your affiliate program today
Connect Stripe, share your link, and let Referralful handle the rest.
Get started free