FirstPromoter vs Reditus: Full 2026 Comparison

Two tools built for different jobs

I get asked about FirstPromoter and Reditus a lot, usually from founders who've already ruled out Rewardful and want a second opinion on the rest of the market. They're not the same tool wearing different branding. FirstPromoter is a straightforward affiliate and referral tracker built for subscription billing. Reditus is a B2B SaaS partnership platform that bundles affiliate tracking with an actual marketplace for finding affiliates. The real question when you're choosing between them isn't which has more features. It's whether you already have affiliates lined up or you need help finding them in the first place.

What FirstPromoter actually gives you

FirstPromoter's Starter plan runs $49/month for up to $5,000/month in affiliate-driven revenue, capped at three campaigns, 1,000 affiliates, and two websites. Business jumps to $99/month, raises the revenue cap to $15,000/month, and drops the campaign and team-member limits entirely. Enterprise starts at $149/month for anything above that and adds a custom-domain dashboard, multi-tiered commissions, and SSO.

The part that matters more than the price tiers is what happens underneath. FirstPromoter natively syncs with Stripe, Paddle, Recurly, Chargebee, and Braintree, and ties commissions directly to the billing event: a renewal, an upgrade, a downgrade, a cancellation. Its tracking cookie defaults to 60 days and you can adjust that per program. It also runs affiliate, referral, and influencer programs from the same dashboard, so if you want more than one motion without more than one tool, that's built in already. What it doesn't have is a marketplace. You bring your own affiliates and FirstPromoter tracks and pays them. FirstPromoter's own case studies point to customers like JustCall reaching $2.4M ARR through more than 1,000 affiliate partners, and Submagic generating €1.6M in affiliate-driven revenue. Those are the vendor's own numbers, not independently audited ones, but they're a reasonable signal the tool holds up at scale.

What Reditus actually gives you

Reditus starts higher, at $99/month for its Startup plan, and caps revenue by ARR instead of MRR: up to $60,000 ARR, which works out to roughly the same $5,000/month ceiling as FirstPromoter's Starter tier. Growth runs $179/month for up to $120,000 ARR. Scale Up is $399/month, annual billing only, for up to $360,000 ARR, and this is the tier where the marketplace unlocks. Enterprise starts at $799/month with no revenue cap.

The marketplace is the whole pitch. Reditus's own positioning is blunt about it: tracking isn't the hard part, finding relevant B2B SaaS affiliates is. From Scale Up up, you get access to a database the company says holds 26,000+ vetted B2B SaaS affiliates with AI-assisted matching, plus a public marketplace listing. Reditus also bundles in an in-app customer referral widget alongside affiliate tracking, so like FirstPromoter, it's really running two programs through one login. It dropped its old free plan; new signups now get a 14-day trial of the Startup plan instead, the same length as FirstPromoter's trial. Automated payouts cost 5% on card and 2% on invoice, a fee FirstPromoter doesn't list anywhere on its pricing page.

Side-by-side

	FirstPromoter	Reditus
Entry price	$49/mo (Starter)	$99/mo (Startup)
Entry revenue cap	$5,000/mo	$60,000 ARR (about $5,000/mo)
Free trial	14 days, no card	14 days, no card
Billing integrations	Stripe, Paddle, Recurly, Chargebee, Braintree	Stripe (native)
Cookie window	60 days default, configurable	Not published; UID-based tracking
Affiliate marketplace	None	From Scale Up, $399/mo
Automated payout fee	Not published	5% card / 2% invoice
Top published tier	Enterprise, from $149/mo	Enterprise, from $799/mo

Cookie windows and how each one actually tracks

FirstPromoter is upfront about its default: a 60-day cookie, adjustable in the admin panel per program. Reditus doesn't publish a standard attribution window on its pricing or docs pages. It talks instead about "privacy-friendly UID tracking," which reads like it's built to hold up against cookie blocking rather than lean on a fixed cookie length. If cookie-window transparency matters to you, and for B2B SaaS with long, multi-stakeholder sales cycles it should, FirstPromoter gives you a clearer number to plan around.

Which one to pick

If you already have affiliates, or you're fine recruiting them yourself through outreach and your existing network, FirstPromoter is the cheaper, more established tracking tool. It's been doing affiliate and referral tracking longer, and the $49 entry price beats Reditus's $99 for a comparable revenue cap.

If recruiting affiliates is the actual bottleneck, not tracking them, Reditus's marketplace is the reason to pay double. You're not paying for better tracking there. You're paying to skip months of cold outreach to find B2B SaaS affiliates who already work in your space, and that time savings can easily be worth more than the price gap.

A neutral note from someone who runs a competing tool

I run Referralful, so take the comparison above for what it is: two tools I don't build, described as accurately as I could manage. If you landed here vetting the wider market before looking at FirstPromoter specifically, our FirstPromoter comparison covers how we differ on price and setup. And if the thing actually holding you back is paying $49 to $99 a month before you've signed a single affiliate, that's a real gap in this market; see our pricing, or browse other affiliate program software if two options isn't enough to decide from.

FAQ

Is FirstPromoter or Reditus better for a brand-new SaaS affiliate program?

If you don't have affiliates yet and don't want to recruit them yourself, Reditus's marketplace, available from the $399/month Scale Up plan, is built for exactly that. If you already have relationships to bring over, FirstPromoter's $49/month Starter plan tracks them for less money.

What's the price difference at the entry tier?

FirstPromoter's Starter plan is $49/month for up to $5,000/month in affiliate revenue. Reditus's Startup plan is $99/month for a comparable $60,000 ARR cap. Same rough ceiling, double the price.

Does either tool charge a payout fee?

Reditus charges 5% on card payouts and 2% on invoice payouts through its automated payout feature. FirstPromoter doesn't list a payout fee on its published pricing page.

Do I have to commit annually to get the best price on either?

Reditus's Scale Up and Enterprise tiers require annual billing to access those price points at all. FirstPromoter publishes monthly pricing with a separate annual discount, so you're not forced into a 12-month commitment to reach its higher tiers.

Try Referralful free until your first affiliate joins if you'd rather skip the monthly fee while you're still testing whether an affiliate program works for you.